Zhanjiang Guolian Aquatic Products Co Ltd, is the leading aquantic products provider in China, located in Guangdong Province. Recently, its "Sinking Strategy" of sales channel has made a great progress. After establishing cooperation relationship with national chain supermarkets like Yonghui Supermarket, Wal Mart, Zhongbai Supermarket, AEON, Wumart, the company has also made remarkable achievements in regional supermarkets.

On September 13, Li Zhong, Chairman of Guolian, visited Henan Dazhang Group, one of China's top 100 supermarket chains. On September 21, Zhang Guoxian, Chairman of Dazhang Group, paid a return visit to Guolian Aquatic Products. From October 18 to 19, Mr. Men Dongsheng, President of Dazhang and the senior management team visited Guolian again.

The two sides mainly discussed the future cooperation strategy to jointly expand the Chinese retail market. In the future, the two sides will carry out deep cooperation on supply chain, brands and technology, and jointly achieve collaborative development in distribution channels and marketing.

In addition to national supermarkets such as Yonghui, Wal Mart and Wumart, through continuous regenional supermarket sales channel expansion, Guolian has successively launched cooperation with regional leading supermarkets such as Dazhang, Pangdonglai, and BUBUGAO Supermarket. By these measures, the company's performance will keep on being positive.

Two Giants' Cooperation, to Achieve Mutual Benefits

Dazhang Industrial Co., Ltd., founded in 1992, is a well-known retail brand name in Henan and even the whole country, and is among the top 100 chain stores in China. It has more than 60 retail outlets in the country's retail chain.

In 2009, Dazhang Group built a new 7700 square meter fresh food distribution center on the basis of the original 20000 square meters distribution center, which has a complete set of fresh sorting, safety inspection, refrigeration and wholesale distribution capacity. In 2012, the first phase project of Dazhang new logistics center was completed, with a total construction area of 200000 square meters and a design annual distribution capacity of 1 million tons. The new logistics center has normal temperature distribution center and refrigerated fresh foods processing distribution center. The refrigerated fresh food processing and distribution center integrates various functions, such as cold storage, sorting and distribution of agricultural products, with an annual distribution capacity of 500000 tons and an annual processing capacity of 100000 tons.

Aquatic Products Production Line

As the leading brand of China's aquatic products, Guolian Aquatic Products, with 19 years of industry experience, has developed several large sales single items, such as prawn, crayfish, tilapia and deep-water cage fish. It is an aquatic products company with whole business chain of seedling, feed, breeding, processing and trade, and has taken the lead in the aquaculture industry.

The cooperation between the two giants is estimated to bring an increasing turnover to both companies in the next few years.

Guolian's Market Expansion

Since 2016, Guolian Aquatic Products has accelerated the development of Chinese domestic business. At present, the company has set up business cooperation with a large number of large supermarkets and foods suppliers such as Wal Mart, Carrefour, PARKnSHOP, JETRO, Safeway and restaurant chains such as Liangzhilong, Grandma's, Haidilao Hotpot, Synear Foods, Xiabu Xiabu, Carnival, Applebees, Hooters, HardRock, Denny's and other catering customers. Meanwhile, the company closely adheres to the new formats of e-commerce and new retail for all channel coverage.

At present, Guolian has a perfect coverage sales channel system in the Chinese domestic aquatic products sector, and has national supermarket channels such as Yonghui, Wal Mart, Metro and Wumart, at the same time they are continuing to make intensive efforts in the regiional supermarket channel. In the next decade, China is expected to become the world's largest aquatic product consumption market, which means that the company's product sales and profits will have a great growth potential.